Cookies
We use cookies, pixels and tags (which we shall collectively define as “Cookies”) on the Utility website for a variety of purposes which are described in this Cookie Policy. We use cookies when you visit our site, but you can control these through your browser settings. You can find out how to manage cookies on your devices below.
By using the Utility Retail Ltd website you consent to the storing and accessing of Cookies on your device in accordance with the terms of this Cookie Policy.
What are cookies?
Cookies are data files that can hold small amounts of info and are stored on your device (computer, smartphone etc) when you first visit a website.
How do we use them?
We use cookies for:
- essential operations, like site navigation
- allowing you to add items to your shopping bag or to your Saved Items
- analysing visitor numbers and behaviours, such as which products, categories or pages are frequently visited
- calculating the performance of our advertising campaigns, offers and communications
- Targeting relevant advertising messages
- understanding which Affiliates have helped us reach out to new customers, or have promoted our products on their websites
For full information on how we use your data, head to our Privacy Policy
What types of cookies do we use?
There are four main types.
- (1) Site functionality cookies – these allow you to navigate the site and use our features, such as “Add to Basket” and “Add To Wishlist”.
- (2) Site analytics cookies – these cookies allow us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
- (3) Customer preference cookies – when you're browsing or shopping on Utility, these cookies will remember your preferences (like your language or location), so we can make your shopping experience both seamless and personal.
- (4) Targeting or advertising cookies – these are used to deliver ads relevant to you. They also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns.
We also use Cookies provided by Facebook in the form of a Facebook pixel in order to serve relevant ads on Facebook and Instagram. Further information on this is set out below, including instructions on how to opt out.
Facebook Pixel (fbevents.js)
This is a Cookie that is placed by Facebook. It enables us to measure, optimize and build audiences for advertising campaigns served on Facebook and Instagram. In particular, it enables us to see how our users move between devices when accessing the Utility web site and Facebook, to ensure that our Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the Utility web site. To opt-out please see https://www.facebook.com/ads/preferences
Google Analytics
This cookie is placed by Google. It enables us to learn information about how users interact with our website and includes information such as time of visit, pages viewed, whether a user has visited before and the website prior to visiting the Utility Design website. To opt-out please see https://tools.google.com/dlpage/gaoptout
How to manage cookies
Most browsers allow you to manage cookies saved on your device – just head to the help section of your browser. Please note, if you choose to block all cookies, your shopping basket will not be saved for your next visit. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org. To opt-out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout. We are planning to enhance our cookie tool to allow users to more easily change their cookie settings after their initial choice.
Cookies used by Utility
Cookie | Name | Purpose |
CART |
CART |
The association with your shopping cart. |
CATEGORY_INFO |
CATEGORY_INFO |
Stores the category info on the page, that allows displaying pages more quickly. |
COMPARE |
COMPARE |
The items that you have in the Compare Products list. |
CURRENCY |
CURRENCY |
Your preferred currency. |
CUSTOMER |
CUSTOMER |
An encrypted version of your customer id with the store. |
CUSTOMER_AUTH |
CUSTOMER_AUTH |
An indicator if you are currently logged into the store. |
CUSTOMER_INFO |
CUSTOMER_INFO |
An encrypted version of the customer group you belong to. |
CUSTOMER_SEGMENT_IDS |
CUSTOMER_SEGMENT_IDS |
Stores the Customer Segment ID. |
EXTERNAL_NO_CACHE |
EXTERNAL_NO_CACHE |
A flag, which indicates whether caching is disabled or not. |
FRONTEND |
FRONTEND |
You session ID on the server. |
GUEST-VIEW |
GUEST-VIEW |
Allows guests to edit their orders. |
LAST_CATEGORY |
LAST_CATEGORY |
The last category you visited. |
LAST_PRODUCT |
LAST_PRODUCT |
The most recent product you have viewed. |
NEWMESSAGE |
NEWMESSAGE |
Indicates whether a new message has been received. |
NO_CACHE |
NO_CACHE |
Indicates whether it is allowed to use cache. |
PERSISTENT_SHOPPING_CART |
PERSISTENT_SHOPPING_CART |
A link to information about your cart and viewing history if you have asked the site. |
POLL |
POLL |
The ID of any polls you have recently voted in. |
POLLN |
POLLN |
Information on what polls you have voted on. |
RECENTLYCOMPARED |
RECENTLYCOMPARED |
The items that you have recently compared. |
STF |
STF |
Information on products you have emailed to friends. |
STORE |
STORE |
The store view or language you have selected. |
USER_ALLOWED_SAVE_COOKIE |
USER_ALLOWED_SAVE_COOKIE |
Indicates whether a customer allowed to use cookies. |
VIEWED_PRODUCT_IDS |
VIEWED_PRODUCT_IDS |
The products that you have recently viewed. |
WISHLIST |
WISHLIST |
An encrypted list of products added to your Wishlist. |
WISHLIST_CNT |
WISHLIST_CNT |
The number of items in your Wishlist. |